Adobe Unveils Next Generation Internet Video Solution – Adobe Media Player

AdobeAdobe Systems Incorporated today announced the Adobe® Media Player™ at the National Association of Broadcasters (NAB) trade show. This desktop application expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline.

“Adobe Flash has revolutionized the distribution of video content across the Internet and Adobe Media Player builds on this leadership position,” said Bruce Chizen

About Adobe Media Player

Adobe Media Player is developed using Apollo, the code name of Adobe’s recently announced application runtime that empowers content publishers and web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and a wide range of media and technology partners.

For more information, visit http://www.adobe.com/ .

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