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Your business is growing, and you want to make sure that your digital marketing keeps pace. Without a doubt, one of the most effective way to get into digital marketing for a business promotion is through social network giant like Facebook.

Millions of businesses rush into Facebook to grab a marketplace and start their Web 2.0 marketing. Generally speaking, Facebook offers personal profile for individual and business page for business, place, company, organization, institution, brand, product, artist, band, public figure, entertainment, cause and community.

Differences Between a Personal Profile and Business Page in Facebook

Basically business accounts are used by people who want to promote their business or run ad campaigns on Facebook. Therefore, business accounts have different features and limited access to information on Facebook.

Contents of business accounts can’t be found in a search and of course, there’s no “friends” involved in this category.

According to Facebook official policy,

Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. Facebook has created pages to allow organizations to have a presence on facebook. These pages are distinct presences, separate from user profiles & optimized for an organization’s needs to communicate, distribute information/content, engage their fans & capture new audiences virally through their fan’s recommendations to their friends. Facebook pages are designed to be a media rich, valuable presence for any artist, business or brand.

Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.

Some other features on business page like status updating (which will be shared with your fans), photos & video sharing, wall posts, and application are similar to personal profile.

If you’re using a personal profile for your business purpose, we strongly recommend you to consider a conversion seriously as a business which built on a profile page is a violation of TOS. If you don’t convert your individual profile to a business page, you risk permanently losing access to the profile and all of your content (including all photos and information of your products)

Furthermore, business page provides more features for organizations, businesses, brands, and public figures.

How to Convert Facebook Profile into a Page

Converting Facebook personal profile into a business page is simple. Just access https://www.facebook.com/pages/create.php?migrate and select the best option which suits your business nature best.

Facebook will transfer your profile pictures and turn all of your friends and subscribers into fans who like your page. But your other content like photo albums, profile information, and etc will not be moved.

Before conversion, we’d suggest you to download your Facebook personal profile information to keep them in a safe place..

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